When Radiohead came out with "In Rainbows" WAY BACK in February, their "pay what you want" strategy was considered revolutionary. Finally a band had recognized that there was no fighting it. The world had shrunk to the point that pretty much anyone could go over to someone's virtual bookshelf, pull off a cd, pop it in their virtual boombox, and hit play and record at the same time. It was just too easy, and it probably would cost more to fight it than not. Their strategy paid off...people downloaded, people enjoyed, it was relatively cheap to do, and people paid anyway! Genius!!!
And now, a mere 3 months later, always ahead of his time, Trent Reznor has raised the bar even further. He is giving away the latest Nine Inch Nails release FOR FREE online...not only free but in lossless formats like FLAC! I almost shat myself when I heard that part! One of my biggest complaints about the so-called music download revolution is that although every song can be downloaded for around a dollar, they are mostly only available in compressed format like aac, mp3, or mp4, so the only way to get a pristine copy on your hard drive is to buy the cd and rip it into a lossless format. I don't buy the cd for the graphic art and the lyric sheets. I buy it for the sound! Radiohead's kinda free download was only available in mp3 format, which for purists (read weirdos) like me, necessitated buying the cd (I haven't done that yet, but I probably will "have to" at some point ).
You can download the CD at www.nin.com. Now, on his website he writes
"we encourage you to
remix it
share it with your friends,
post it on your blog,
play it on your podcast,
give it to strangers,
etc."
So, you can check out the streaming audio here, or download the whole damn thing yourself...your choice! Thanks Trent! And may more artists follow suit!!!
PS: I'm listining to it now, and it's DAMN GOOD! GET IT!
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